ACHIEVEMENTS
- Improved overall product experience and usability
- Boost product conversion after launch
- Qualitative user testing and click tracking indicates successful navigation
- Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.
USER CENTERED DESIGN
- Setting goals and objectives
- Extensive and rigorous user testing
- Develop search and product selector modules interaction patterns
I worked with Ling for over 3 years at Thomson Reuters. I worked in the technology organization and Ling worked in the User Experience group. What impressed me most about Ling was her passion for UX. She organized brown bag sessions to acquaint the technology community with UX. She polled our customers for input on her team’s designs. She was tenacious about spreading the word about UX and curious about what our customers thought would help. I enjoyed working with Ling. She was a tremendous colleague and I would recommend her highly.
