ProLaw UX Responsibility
ACHIEVEMENTS
- Successful digital transformation across desktop, web and mobile space.
- Improved overall accessibility and usability
- Dramatic oost conversion boost since product release
- Least disruptive UI framework strategy ensures overall good user retention rate
- Qualitative user testing and click tracking indicates successful navigation
- Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.
USER CENTERED DESIGN
DISCOVERY PHASE
- Setting goals and objectives
- Stakeholder interviews
- Building personas
- User Testings (qualitative and quantitative studies)
