ACHIEVEMENTS
- Successful digital transformation across desktop, web and mobile space.
- Improved overall accessibility and usability
- Dramatic oost conversion boost since product release
- Least disruptive UI framework strategy ensures overall good user retention rate
- Qualitative user testing and click tracking indicates successful navigation
- Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.
SWAGBUCKS WATCH APP DESIGN
DISCOVERY PHASE
- Streamline user daily goals and maximize user rewards by optimizing video channels.
- UX strategy, design concept prototype
UPROMISE USER CENTERED DESIGN AND UX RESEARCH
DISCOVERY PHASE
- Streamline onboarding experience and maximize user reward opportunities by optimizing ecommerce funnels.
- UX Strategy
- User Research
- Stakeholder interviews
- Building personas
- User Testings (qualitative and quantitative studies)
- Response Design
Revenue jumped 160% in 2021 after the redesign. (Revenue in 2020: 47 m, Revenue in 2021: 72 m)
SHOPLY DESIGN AND UX RESEARCH
DISCOVERY PHASE
- Streamline online and offline shopping reward experience by gamification
- Branding,
- UX Strategy
- Stakeholder interviews
- Building personas
- User Testings (qualitative and quantitative studies)
Beat the control by 35% in A/B test -1.5 million revenue increase in year one.
