Beachbody UX Responsibility
- Drove product quality by performing user research and A/B testing, implementing user insight, boosting app traffic, conversion went up 200% resulting in $700M in revenue.
- Maximized KPIs, ROIs, and higher conversion by aligning redesigns with core branding objectives.
ACHIEVEMENTS
- Successful digital transformation across desktop, web and mobile space.
- Digital strategy to meet product goals leveraging technology capabilities.
- Improved overall accessibility and usability
- Dramatic conversion boost since product release
- User testing and click tracking indicates successful product conversion
- Metrics are the signals that show whether your UX strategy is working. Using metrics is key to tracking changes over time, benchmarking against iterations of your own site or application or those of competitors, and setting targets.
USER CENTERED DESIGN
DISCOVERY PHASE
- Setting goals and objectives
- Stakeholder interviews
- Building personas
- Conversion flows
- User Testings (qualitative and quantitative studies)
- A/B testing
